Static and Kinetic Screen – Module One

23 Mar

☆ Play : Experience : Design 

The on-screen designs now-a-days can be both static and kinetic, as it has evolved into an interactive medium through new developed and improved softwares and technologies. However, when designing interactive mediums, the considerations of static and print-based design still plays a significant role. Therefore, interactive designers are required to keep up with the changes in technologies and other mediums as well as incorporating their fundamental knowledges of designs into their creativity in order to produce adequately designed products targeting the accurate market.

  • Static : Motionless. (Elements that don’t move.)
  • Kinetic : Motion. (Elements that change over time.)
Andy Polaine . . .
“An experience designer focusing on playful interactions and service deisgn research in the fields of interactive concept development.” 







Image Source: Andy Polaine

** Polaine’s definition of interaction design **

It is the combination of how the basic elements actually functions:

1. What do they do?
Find the purposes of interactions through scenario description, pre-production and planning

2. What they look like?
Finding the look and feel of the actual product through research from target audience and scenario description that fits best. (i.e: drafts and non-finish art screens or storyboards)

3. What they look like they do?
A suitable interactive and physical treatment of elements within the visual of the designed product to assist the usability of the actual interactive product. (i.e: used like a guide in controlling the users’ experience of the product.)

4. Users’ Experience?
The feedback from users which are then used as guides for the designers to improve and modify on the visual designs on the interactive product.
Information Reference: Hughes, Greg. “Module 1: Play, Experience Design.” Lecture. The Static and Kinetic Screen. 16 Mar. 2012. Web. 23 Mar. 2012.


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